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Management consulting remains a popular career choice but undertaking a consulting project for the first time can seem daunting for the student or new professional.
This book, now in its fifth edition, aims specifically to guide students through the consultancy process, while also giving tips and techniques to the more seasoned practitioner. This is delivered from the accumulated knowledge and insight of the authors and contributors, who all have been consultants.
This fifth edition has been thoroughly revised to reflect today’s dynamic business environment. The impact of new digital technologies on consulting and business in general, and the use of evidence, gained through studies on consulting, are considered.
It provides a careful balance between theory and practice and is ideal for anyone who is undertaking a consulting project.
Key features
New to this edition
Louise Wickham is the Director of Wickham Consulting Services Ltd and a practising consultant specialising in strategy and marketing. She has over 30 years business experience, both within companies and as a consultant, working for a wide range of consumer-facing businesses and the not-for-profit sector.
Jeremy Wilcock is the Business Engagement Manager at the Business School, University of Hull. He has 27 years industrial experience with a major multi-national where he worked on numerous internal consultancy projects. He has lectured regularly in strategic management and business analysis at undergraduate and postgraduate level, and has supervised student consulting projects.
Product details
Paperback: 352 pages
Publisher: Pearson; 5 edition (June 18, 2016)
Language: English
ISBN-10: 1292127600
ISBN-13: 978-1292127606
Product Dimensions:
7.4 x 0.9 x 9.7 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
2 customer reviews
Amazon Best Sellers Rank:
#28,212 in Books (See Top 100 in Books)
Last book needed to complete my masters!
The text has met my expectations for my graduate course.
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